The Penalty of Leadership
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In 1915 an essay called “The Penalty of Leadership was written for an advertisement for Cadillac to be posted in the Saturday Evening Post. It not only rescued Cadillac’s reputation, but it served as an identity for the company for years after. In 1967 a poster was sent out to every Cadillac owner including one Elvis Aaron Presley. He felt it spoke to him almost personally and was so inspired by the text that he had it framed and hung … Read More