Commercial direction

White is an independent specialist digital agency.

I was asked to join White, by its founder and current Managing Director and take a leading role in the growth of the agency from its current position as respected emerging agency to a leading agency brand.

My role encompassed all aspects of the commercial function within the agency. This included:

  • Developing sales and marketing strategy
  • Growing an efficient commercial team and process to implement that strategy
  • Coordinating sales and marketing functions
  • Driving client engagement strategy
  • Building visibility and strong relationships with businesses
  • Partner channel development and partner commercial negotiations
  • Product and service offering development
  • Developing commercial product and services models that differentiate us from our competitors
  • Further developing our brand and its messaging
  • The development, allocation and management of sales and marketing budgets
  • Leading teams to achieving lead generation, opportunity, and sales targets (full pipeline)
  • Leading all commercial negotiations
  • Board membership collectively overseeing the overall governance of the agency
  • Development of new client digital marketing and commerce strategy
  • Advising when necessary in designing and rolling out Paid Media, Organic Search, Tracking and Attribution, and multi-channel Commerce design and build

This work led to winning some great clients such as Rodial, Philips, Clickstay, Arval, and Funway Travel to name just a few.

Want to know more?
  • Commercial Director White
  • 2014 to 2015