Credit reference for emerging markets
Headed a project to launch credit reference agency services to the West African banking sector, based in Ghana. This included market research in the region, business model development, marketing strategy, sales targets, and targeting and lobbying key business and political players. Proposals drafting and holding meetings in Ghana with heads of all the major banks and banking authority.
Based on many meetings and sales presentations, secured a license to provide credit reference agency services to banks in Ghana, including Barclays, Societe Generale, Standard Chartered.
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