Finding buyer personas within your audience

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We at IHA often talk about not just understanding audience but even more so understanding who those buyers are within that audience. Eric Siu (@ericsiu) from San Francisco based agency SingleGrain ( has built a great infographic which explains beautifully what we are advocating.



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  1. Jaxon Labs
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    Nice presentation, Really awesome tho! It will helpful & implementive tooo! It’s the perfect time to start business with an energy! Thanks for sharing!

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