Finding buyer personas within your audience
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We at IHA often talk about not just understanding audience but even more so understanding who those buyers are within that audience. Eric Siu (@ericsiu) from San Francisco based agency SingleGrain (http://singlegrain.com) has built a great infographic which explains beautifully what we are advocating.    

The Penalty of Leadership
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In 1915 an essay called “The Penalty of Leadership was written for an advertisement for Cadillac to be posted in the Saturday Evening Post. It not only rescued Cadillac’s reputation, but it served as an identity for the company for years after. In 1967 a poster was sent out to every Cadillac owner including one Elvis Aaron Presley. He felt it spoke to him almost personally and was so inspired by the text that he had it framed and hung … Read More